STURM und DRANG cooperates with experienced field suppliers, moderators, experts and lead users on a global scale in order to find local insights and to identify international markets of the future. In every country we link our special research knowledge with the local expertise of consumption. Following our philosophy we cross-link perspectives of different peculiar disciplines in order to build a whole strategic issue which can be directly translated into action.
Part of the network is the international STURM und DRANG Lead User Pool. Our Lead Users are inspired consumption pioneers for a specific product category, engaged, creative doers and people with distinctive personalities highly intrinsically motivated. Together with them STURM und DRANG conducts various insight and innovation research projects.
The lead user approach aims to interlink first movers of different consumption cultures with diverse lifestyle backgrounds and value pattern. Like this we can determine relevant insights and consumption trends at an early stage and use them for strategic developments.
Apart from a worldwide network of free lancers, STURM und DRANG collaborates with experts from the fields of architecture, design, communication, photography, fashion, beauty, semiotics, story telling, cultural codes, service design, future trends and Business-to-Business-Strategies.
By collaborating with experts from different disciplines synergies out of various perspectives and research approaches arise and open up new field of actions. Especially in semiotic studies, in co-creation processes, concept and innovation workshops those synergies are basis for the development of new strategies, insights and ideas for visions and innovations.
For the perfect realization of the field research STURM und DRANG collaborates with selected international partners (in Europe, USA, Asia and Russia). They form a network of recruiters, institutes, interviewers and moderators with whom we transfer our own philosophy to the fieldwork. By doing so we connect the know-how and the special market research expertise of the specific market with our methodology and research principles.
