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Debut - Monitor for Innovation Culture

Innovations are at the same time drivers and features of the tranformations of the markets. With Debut, we provide a monitor in order to record novel product-, service- and brand concepts, spanning multiple sectors. Debut is intended to be a seismograph that inspires and provides thought-provoking impulses for one’s own innovation processes.

Agenda

Netflix Is The New 20:15

Netflix has launched in Germany and is changing the way we consume TV and altering how films and series are produced. Our Canadian correspondent Elin Goethe has been using the video-on-demand provider for the last two years and admits: She is netf(l)ixed.

Netflix has launched in Germany and is changing the way we consume TV and altering how films and series are produced. Our Canadian correspondent Elin Goethe has been using the video-on-demand provider for the last two years and admits: She is netf(l)ixed.

Category
Innovations
Author
Elin Goethe
Date
2014-09-24

Why wine has become more popular among Millennials

American adolescents currently recruit 30% of all wine drinkers. Astonishingly, millennials are consuming more wine than previous generations at their age and you can ask yourself why.

American adolescents currently recruit 30% of all wine drinkers. Astonishingly, millennials are consuming more wine than previous generations at their age and you can ask yourself why.

Category
Insights
Author
Philipp Wulf
Date
2014-08-19

The Art of Eating Wild: Forest Is the Flavor of the Year

These ingredients are more nutritious than organic and more exotic than Andean cuisine: Foodies and upscale restaurants are rediscovering the edible treasures in front of our doorstep.

These ingredients are more nutritious than organic and more exotic than Andean cuisine: Foodies and upscale restaurants are rediscovering the edible treasures in front of our doorstep.

Category
Innovations
Author
Elin Goethe
Date
2014-08-05

Interview: Brand Poetics

Literary scholar Björn Weyand, author of a prize-winning dissertation, gave us some insights into the history of brands and explained why what's on the surface is often more interesting than what's underneath.

Literary scholar Björn Weyand, author of a prize-winning dissertation, gave us some insights into the history of brands and explained why what's on the surface is often more interesting than what's underneath.

Category
Insights
Author
Till Huber, Björn Weyand
Date
2014-07-17

Interview: "Today's generation of consumers is interested in identity consumption"

Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.

Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.

Category
News
Author
Absatzwirtschaft / Stefan Baumann
Date
2014-06-09

More coffee, or an extra shot of information?

New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.

New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.

Category
Innovations
Author
Stefanie Roenneke
Date
2014-05-28

These Chaps Are Fine and Dandy

Gentleman culture is celebrating a comeback. Handcrafted footwear, bespoke suits and traditional brands are in high demand these days.

Gentleman culture is celebrating a comeback. Handcrafted footwear, bespoke suits and traditional brands are in high demand these days.

Category
Insights
Author
Elin Goethe
Date
2014-04-02