We met world famous and most sought-after designer Stefan Sagmeister at the Brand Eins conference in Hamburg where he gave a lecture on creativity and about not letting a job as vocation degenerate into dull routine.
My smartphone recently greets with a short and firm ”Yo“. Critics call ”Yo“ the stupidest app in the world. Nevertheless, it is rated with five to ten million dollars market value. So what's behind it?
New to the team at STURM and DRANG: We welcome Dorothe Hamann, Fabian Tönnesmann and Judith Schmelz.
We give more to storm victims when a hurricane starts with the same letters as our own name, and solve problems more creatively when we are shown an Apple logo prior to doing so. Adam Alter's fun behavioral facts should be taken with a grain of salt, though, finds Betty Siegel...
Netflix has launched in Germany and is changing the way we consume TV and altering how films and series are produced. Our Canadian correspondent Elin Goethe has been using the video-on-demand provider for the last two years and admits: She is netf(l)ixed.
American adolescents currently recruit 30% of all wine drinkers. Astonishingly, millennials are consuming more wine than previous generations at their age and you can ask yourself why.
These ingredients are more nutritious than organic and more exotic than Andean cuisine: Foodies and upscale restaurants are rediscovering the edible treasures in front of our doorstep.
Literary scholar Björn Weyand, author of a prize-winning dissertation, gave us some insights into the history of brands and explained why what's on the surface is often more interesting than what's underneath.
Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.
New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.