Upcycling our hunting blind

We’re celebrating five years of STURM und DRANG and reinterpreting old stuff to reinvent it for the future. To celebrate of our anniversary we gave ourselves two days to jointly develop ideas, to go on the hunt for inspiration and to be creative as a team outside of the normal office routine.

As a community of its own, the staff of STURM und DRANG embraced the challenge with gusto. We decided to have a little fun by taking the idea of co-creation literally – by constructing a hunting blind together with Open Design City of Betahaus in Berlin. A hunting blind is at once metaphor, sculpture, and utilitarian object.

A blind is not simply an expression of a (peaceful) idea of hunting or forging a new path into the forest; a blind is a place for observing. It stands for new insights and outlooks that emerge from the elevated perspective, it symbolizes the wider view afforded by distance and at the same time ensures proximity through observation. It is a metaphor for foresight, vision and insights into the everyday lives of consumers. It reminds us of Bent Hamer’s film Kitchen Stories – and it adds quite a lot to our view of the Elbe from the office.

Since we had so much fun, we thought we’d share some of it with you: