Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.
New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.
It’s time to start saying goodbye. We asked ourselves which products will soon be swept away by the tide of digitization ...
Tim Kuhrcke has joined STURM und DRANG as Director Innovation Strategy, effective immediately. He will also be a member of the agency's management board.
Gentleman culture is celebrating a comeback. Handcrafted footwear, bespoke suits and traditional brands are in high demand these days.
In his new book “Happy City”, Canadian journalist Charles Montgomery explores neighborhoods from Berlin to Bogotá and discovers that good urban design can turn any city into a happy place.
Bamboo bikes coming to Germany! We talked with Topias Rohde, co-owner of Hamburg bicycle maker Blackstarbikes
A new book of fashion photography is devoted to “the little old ladies who live down the lane“. Tim Walker‘s Granny Alphabet celebrates the esthetics of rain hood, pearl necklace, twinset and mink.
In his new book, Holm Friebe advances a strategy of waiting it out, of wait and see, and is responding to a social climate in which it would seem an imperative to take action and do whatever's possible is over-represented.
The sense of smell is based on proximity. You need to smell a perfume in order to find out if you like it (or not). However, the ways and means of getting informed about and hooked to a brand and its perfumes becomes increasingly diversified.