SturmUndDrang - Logo

Debut - Monitor for Innovation Culture

Innovations are at the same time drivers and features of the tranformations of the markets. With Debut, we provide a monitor in order to record novel product-, service- and brand concepts, spanning multiple sectors. Debut is intended to be a seismograph that inspires and provides thought-provoking impulses for one’s own innovation processes.

Agenda

Interview: "Today's generation of consumers is interested in identity consumption"

Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.

Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.

Category
News
Author
Absatzwirtschaft / Stefan Baumann
Date
2014-06-09

More coffee, or an extra shot of information?

New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.

New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.

Category
Innovations
Author
Stefanie Roenneke
Date
2014-05-28

These Chaps Are Fine and Dandy

Gentleman culture is celebrating a comeback. Handcrafted footwear, bespoke suits and traditional brands are in high demand these days.

Gentleman culture is celebrating a comeback. Handcrafted footwear, bespoke suits and traditional brands are in high demand these days.

Category
Insights
Author
Elin Goethe
Date
2014-04-02

Happiness Lies in the City

In his new book “Happy City”, Canadian journalist Charles Montgomery explores neighborhoods from Berlin to Bogotá and discovers that good urban design can turn any city into a happy place.

In his new book “Happy City”, Canadian journalist Charles Montgomery explores neighborhoods from Berlin to Bogotá and discovers that good urban design can turn any city into a happy place.

Category
Foresights
Author
Elin Goethe
Date
2014-03-26

Bamboo Bikes

Bamboo bikes coming to Germany! We talked with Topias Rohde, co-owner of Hamburg bicycle maker Blackstarbikes

Bamboo bikes coming to Germany! We talked with Topias Rohde, co-owner of Hamburg bicycle maker Blackstarbikes

Category
Visions
Author
Till Huber
Date
2014-02-24

Granny Does It in Style: Tim Walker’s „Granny Alphabet“

A new book of fashion photography is devoted to “the little old ladies who live down the lane“. Tim Walker‘s Granny Alphabet celebrates the esthetics of rain hood, pearl necklace, twinset and mink.

A new book of fashion photography is devoted to “the little old ladies who live down the lane“. Tim Walker‘s Granny Alphabet celebrates the esthetics of rain hood, pearl necklace, twinset and mink.

Category
Innovations
Author
Elin Goethe
Date
2014-02-11

Wiring scents: online culture and the sense of smell

The sense of smell is based on proximity. You need to smell a perfume in order to find out if you like it (or not). However, the ways and means of getting informed about and hooked to a brand and its perfumes becomes increasingly diversified.

The sense of smell is based on proximity. You need to smell a perfume in order to find out if you like it (or not). However, the ways and means of getting informed about and hooked to a brand and its perfumes becomes increasingly diversified.

Category
Innovations
Author
Dr. Bodo Kubartz, Passion and Consulting
Date
2014-01-22