American adolescents currently recruit 30% of all wine drinkers. Astonishingly, millennials are consuming more wine than previous generations at their age and you can ask yourself why.
These ingredients are more nutritious than organic and more exotic than Andean cuisine: Foodies and upscale restaurants are rediscovering the edible treasures in front of our doorstep.
Literary scholar Björn Weyand, author of a prize-winning dissertation, gave us some insights into the history of brands and explained why what's on the surface is often more interesting than what's underneath.
Consumers want to grow and develop. They choose a brand not because of what it sells, but because of why it offers something. In an interview with “Absatzwirtschaft“ magazine, brand-focused consumer psychologist Stefan Baumann talks about customer satisfaction and the need for brand repositioning.
New models of journalism are cropping up every day. The Guardian is placing its bets on reader loyalty, while The New York Times and Vox Media are on board with innovative information architecture.
It’s time to start saying goodbye. We asked ourselves which products will soon be swept away by the tide of digitization ...
Tim Kuhrcke has joined STURM und DRANG as Director Innovation Strategy, effective immediately. He will also be a member of the agency's management board.
Gentleman culture is celebrating a comeback. Handcrafted footwear, bespoke suits and traditional brands are in high demand these days.
In his new book “Happy City”, Canadian journalist Charles Montgomery explores neighborhoods from Berlin to Bogotá and discovers that good urban design can turn any city into a happy place.
Bamboo bikes coming to Germany! We talked with Topias Rohde, co-owner of Hamburg bicycle maker Blackstarbikes