Expertise

Nowadays it is practically impossible to successfully position and communicate brands, products and services that are not based on strong insights. To research these insights, we stay on the pulse of the consumer and analyze his or her behavior in a situational context. We use research methods from psychology, anthropology and semiotics and our proprietary, smart software.

• Driver and Barrier Analysis
• Needstate Analysis
• Design Research
• Insight Communities
• Insight Management

Markets are made where today none yet exist. But where are the potential markets of tomorrow? How can I anticipate change in my market segment?

• Change Analysis
• Trend Exploration
• Forecasting
• Visioneering

How does something truly innovative come into being that at the same time opens up a whole new category? Brands must constantly reinvent themselves and stimulate the market with new innovations. That is the only way to achieve market growth. But doing that requires a clear innovation strategy and cooperative, iterative innovation processes – which we call ‘agile innovation’.

• White Spotting
• Innovation Strategy
• Concepting

What must a brand vision look like for it to be able to meet the demands of the markets and modern consumer behavior in the future, too? A brand vision has to be inspiring enough to prompt consumers to act or even change their behavior. Internally, it should also provide a guiding model.

• Brand Driver Analysis
• Strategic Visioneering
• Go-To-Market