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Innovation Insights

STURM und DRANG is the international research boutique for strategic innovations. Our research based on innovation insights is consumer-oriented and trend-based, i.e. strong insights and foresights form the basis for our innovation work. Our strategic and agile innovation processes produce visionary concepts and strategies of renewal for the markets of tomorrow.

Featured stories

  • Checkdisout #6 Future Mobility invites pioneering thinkers and creators of new mobility solutions to the Kunstverein Hamburg to talk about their vision of what mobility will look like in the future.

    Checkdisout #6: Future Mobility

    Checkdisout #6 Future Mobility invites pioneering thinkers and creators of new mobility solutions to the Kunstverein Hamburg to talk about their vision of what mobility will look like in the future.

  • You don’t need a garden to be a gardener: Kabloom from Scotland equips guerrilla gardening troops with seed bombs – for flourishing landscapes instead of industrial wastelands.

    Friendly Flyer

    You don’t need a garden to be a gardener: Kabloom from Scotland equips guerrilla gardening troops with seed bombs – for flourishing landscapes instead of industrial wastelands.

  • De Stille Fanfare, a silent brass band that is unheard of…

    Expect the unexpected!

    De Stille Fanfare, a silent brass band that is unheard of…

  • Germany's word of the year for 2011 was "Wutbürger" or 'angry citizens'. With so much societal confusion and intransparency in today's times, many citizens are responding with outrage.

    Opposed to opposition

    Germany's word of the year for 2011 was "Wutbürger" or 'angry citizens'. With so much societal confusion and intransparency in today's times, many citizens are responding with outrage.

  • The gift giving season is over but it is never too late to give your loved ones, friends or co-workers one of these über-popular desk toys.

    Sitting still has never been so much fun

    The gift giving season is over but it is never too late to give your loved ones, friends or co-workers one of these über-popular desk toys.

  • Everything is going digital – even art! Digital museums, art tours, 'paintings', galleries and markets. Yet an even bigger revolution is still in the making.

    Is that art – or can I delete it?

    Everything is going digital – even art! Digital museums, art tours, 'paintings', galleries and markets. Yet an even bigger revolution is still in the making.

  • Forty-two! Twelve! A hundred and fifty! Three numbers by way of introduction for the uninitiated to The Three Investigators. A hundred and fifty episodes. Twelve million books sold. Forty-two million audio recordings. WHAT THE …???

    The secret of eternal youth

    Forty-two! Twelve! A hundred and fifty! Three numbers by way of introduction for the uninitiated to The Three Investigators. A hundred and fifty episodes. Twelve million books sold. Forty-two million audio recordings. WHAT THE …???

  • A new form of muscle-building is now all the rage: full-body electromyostimulation training (FB-EMS), in which muscle groups are simultaneously stimulated via electrode. Find out what it's like in this self-experiment report.

    Electric muscle magic

    A new form of muscle-building is now all the rage: full-body electromyostimulation training (FB-EMS), in which muscle groups are simultaneously stimulated via electrode. Find out what it's like in this self-experiment report.

  • Roller skates and skateboards are out, for now there’s a new trend in recreational motion. You’ve read our article on e-bikes and the like, and now we’re going to tell you about Chariot Skates, a futuristic way of getting around that is both unusual and fun.

    Skiing/skating hybrid

    Roller skates and skateboards are out, for now there’s a new trend in recreational motion. You’ve read our article on e-bikes and the like, and now we’re going to tell you about Chariot Skates, a futuristic way of getting around that is both unusual and fun.

  • Adding a new twist to seat selection, Dutch airline KLM is working on a tool that will make it possible for passengers to choose their seatmate preflight using Facebook data.

    Networking above the clouds

    Adding a new twist to seat selection, Dutch airline KLM is working on a tool that will make it possible for passengers to choose their seatmate preflight using Facebook data.

Insight Story

The new 'thinking class'

The ivory tower has opened its doors, and philosophy is becoming popular among the people. Now all of a sudden thinkers are trying to entertain, advise, persuade and encourage us – and even tell us about the meaning of life.

Foresight Story

Shareconomics reloaded

The principle of “collaborative consumption”, which we covered earlier this year in our article on “shareconomics”, is being manifested in an ever-greater variety of ways in our (consumer) lives.