WHAT WE DO
Cultural research for new behavior
#1 What holds
We observe cultural change and identify trends and emerging desires, themes and ways of thinking. Together with experts and lead users we read emerging consumption patterns play out market visions and and social utopias for innovative offers.
We apply on- and offline ethnography in real-world contexts to understand underlying and implicit beliefs, motivations and goals that drive behavior (and purchase).
#3 What creates interaction?
We decode and map out emerging codes and narratives around a topic, brand, or specific category in order to ultimately inspire behavior and relationships between brands and their customers.