Together we
strengthen your
relevance in a
changing culture.

WHAT WE DO

Our business areas

The companies that are the best bet for future success will be those able to ingeniously adapt their offerings to the behavior patterns exhibited by people as their consumer culture evolves.

Our lives have been revolutionized within the past decade through digitization, urbanization and globalization, bringing about tremendous changes in human behavior. Companies and brands have to gain a new understanding of and find a new way of approaching "culture" and people if they wish to create desirable futures for society and their own business.

We study and transform the behaviors of people, organizations and brands, remaining closely human-focused as we study both existing and new cultural narratives. Using the knowledge obtained we consult for companies on renewal strategies to increase market relevance, strengthen customer relationships and foster a vibrant organizational culture.

BUSINESS INNOVATION

Brands, products and services for the markets of tomorrow – with human-centered innovation research for a preferable future.

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BRAND RESONANCE

A resonant relationship between customers and brands based on seminal brand narratives and interaction strategies for brand relevance.

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COMPANY EVOLUTION

Transformation programs and mobilizing corporate visions for meaningful and energizing corporate cultures.

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WHAT WE DO

Cultural research for new behavior

#1 What holds
the future?

We observe cultural change and identify trends and emerging desires, themes and ways of thinking. Together with experts and lead users we read emerging consumption patterns play out market visions and and social utopias for innovative offers.

#2 What
activates people?

We apply on- and offline ethnography in real-world contexts to understand underlying and implicit beliefs, motivations and goals that drive behavior (and purchase).

#3 What creates interaction?

We decode and map out emerging codes and narratives around a topic, brand, or specific category in order to ultimately inspire behavior and relationships between brands and their customers.