Cultural research for new behaviors
The limits of traditional consumer and innovation research become apparent time and time again, because 95% OF ALL CONSUMER DECISIONS ARE MADE SUBCONSCIOUSLY. That is why we employ proven indirect-associative behavioral science methods, in which instead of interrogating we listen, observe, and experiment.
We take a contextual and multi-perspectival approach that enables us to dive deep into the latest consumer culture. In this approach we read emerging consumption patterns and play through market visions and social utopias within expert think tanks to make out what things are gaining relevance in the market.
We decode and map out emerging codes and narratives around a topic, brand, or specific category in order to ultimately inspire behavior and relationships between brands and their customers.
Ethnographically new behavior is explored in cooperation with lead users and researchers directly within the life and consumer context.
We employ these methods not only to research consumer culture but rather also, increasingly, to analyze corporate organizational cultures together with employees and leadership, both on and offline, of course.