planung&analyse 02/2024: Innovating Innovation
Europa Bendig about products for a new era - with transformative innovation. At its core, the term "innovation" does not mean a new product or technology, but the deeply human ability to renew and adapt to changing contexts. Innovation therefore refers not to our ability to develop products, but to cultural renewal.
Our strategic tools for brands with impact
Our article by Europa Bendig provides insights into our 'Protopia Playbook' and the innovative map of sustainable narratives. These tools are crucial for brands that want to credibly and effectively demonstrate their commitment to sustainability. Discover how specific ESG-related statements can influence purchasing behavior and create real impact.
Interview on the regenerative change with traceless
In our latest interview, Ritva Krist gives us a tantalizing glimpse into traceless®, where their mission to combat plastic pollution has led to groundbreaking sustainable material alternatives. Discover how this visionary company is not just challenging but changing the industry standards.
Why age-related stereotypes get us nowhere
Dive into our latest piece, where we challenge the conventional wisdom on age-based marketing. Discover why the 50+ demographic is more than just a label and how nuanced insights into their lifestyles and values can revolutionize your marketing strategy.
The Future of the Male Gaze is Female
Have you recently watched 'Oppenheimer'? But did you also notice that the movie did not pass the 'Bechdel Test'? This brings to light the broader issue of the male gaze in film, a topic we delved into in our latest article.
The future of work: #promptengineering?
As AI continues to evolve, it is changing the skills that are required in the workplace, the hottest titles to hold within tech, and the communication used within the professional work sphere and networks.
Sustainable Resource Logic in the Labor Market
Europa Bendig is exploring possibilities for regenerative working after we retire – an important issue since 15 years from now, there will be four million more retirees than there are today.
The Impact of Artificial Intelligence on Art
With the emergence of AI art places, exhibitions and auctions the question can be raised whether this is done to follow a contemporary trend or if it is viewed as a new form of creativity. What is sustainably shifting in the art world right now?
ARTS | science | business: CHEEX
We spoke to sex education and liberation advocate Lina Bembe, who has a broad background in the adult entertainment industry, to find out how porn can contribute to positive behavioral change in society.
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