The cultural dimension of Web3
The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.
The End of the World: Canceled!
Transformation researcher Hans Rusinek says that our approach to change in our society is completely wrong. Instead of all the apocalyptic talk, we need to take clearly defined measures out of an attitude that change can be positive.
Reinvigorating the Spirit of Enterprise
The spirit of enterprise is waning in Germany, with the number of start-ups falling by half over the last ten years. Europa Bendig about the reasons that lead people to become entrepreneurs and settled on three primary motivations.
Shaming Culture: Taboo and Opportunity
Conditioned by socialization and culture, ideas of what is shameful change along with changes in societal norms and values. Thus over time, our feelings of shame over a given matter can evolve into a different response, of anger or of pride. Let’s take a look at this sensitivity.
Time and our attitudes toward it
Like we have all heard, ‘time is money’. But Hans Rusinek, a doctoral researcher in the field of labor and work, points out that time is in fact by far the more valuable of the two. What should our attitudes be regarding time?
Sustainable marketing – is that ‘a thing’?
Consumers want sustainable products. But they do not trust marketing promoting a product as sustainable. What can be done?
Are we consuming freedom?
Why can we imagine the craziest technological inventions, but are not able to imagine a scenario in which we simply consume less? A possible explanation: Our freedom gets in the way.
New Narrative: A Monster in the House
A clear majority of Germans today want less stress and more time with family and friends, but a narrative now prevalent discourages transformation: “A monster is in the house.”
Loneliness and Acceptance of Failure
Millennial loneliness is a phenomenon bound up with ideals of self-realization and competitiveness. Thus to address issues of loneliness, the usually taboo topic of failure must be put on the table for discussion as well.
STAY UP TO DATE
Are you ready to shape your future?
Our newsletter regularly provides you with the latest trends and innovative content.
No spam – you have our word of honor!