Changing Cultures Magazine

How will we live tomorrow?

#TRENDS

Planet Earth is in an era of natural crises. There is a growing sense that we are living in unprecedented times, and that this situation has been caused by the relentless scale and force of human economic activity. 

#PROTOPIA

Profit AND Purpose. Can you really have both? About the influence of lead users in the case of Oatly.

#PROTOPIA

The value of every brand and business can be measured in how helpful it is to its customers, in short, its customer relevance. Learn more about strengthening customer relationships.

#PROTOPIA

Today’s car-sharing industry is far from being human-centric as it is flawed by the shortcomings of a non-sustainable business model that does not genuinely embrace the principles of the sharing economy. Read more about creating solutions that are meaningful for a preferable future.

#TRENDS

Millennials have their own ideas about what a kitchen should look like, what it can perform, and what you can do in it. We were hired by a major manufacturer of kitchen appliances to go in search of the kitchen of the future.

#PROTOPIA

It's not an entirely new phenomenon generally, like when you say something to somebody and know they heard you but there's no reply, just a wall of silence.

#PROTOPIA

Healthy fast food, super exotic regional cuisine and multisensory experiences are some of the promising concepts that might get big in Europe.

#CODES & NARRATIVES

We are creatures of the context we live in: Why the development of a value-based corporate culture is more important today than ever before.

#CODES & NARRATIVES

The Impact Week uses design thinking and a sustainable knowledge transfer in low-income economies. Our Innovation Strategist, Stina, is part of this pioneering innovation and going to share her insights.

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