Future Food Trends
Healthy fast food, super exotic regional cuisine and multisensory experiences are some of the promising concepts that might get big in Europe.
Work Spaces of Tomorrow
We are creatures of the context we live in: Why the development of a value-based corporate culture is more important today than ever before.
Intercultural Creativity
The Impact Week uses design thinking and a sustainable knowledge transfer in low-income economies. Our Innovation Strategist, Stina, is part of this pioneering innovation and going to share her insights.
South Korea and the future of beauty
5 questions to Endrik Hasemann about urbanization, digitalization, behavior change and new narratives around beauty.
The beauty industry in upheaval
What if it were possible to combine sustainability and profitability? The rise of niche brands as a lever for sustainable business.
Discovering the unconscious
How do we work with ethnography? STURMundDRANG explains our methods for decoding human behavior.
A Beautiful Mind(set)
Our international network of experts and innovators as well as the precise recruitment of lead users and specialists is one of the central success factors.
The New Promises of Happiness
In our consumption trend research, we track virulent currents that emerge as new relevant behaviors and attitudes. In the patterns of sociocultural signals, we identify the motivations, hopes, and fears that pervade our society.
Behavioral Economics
In the business world, rational decision-making and compelling argumentation are valued and the goal is to make numbers bigger and bigger. How can companies and brands benefit from consumer irrationality?
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