South Korea and the future of beauty
5 questions to Endrik Hasemann about urbanization, digitalization, behavior change and new narratives around beauty.
The beauty industry in upheaval
What if it were possible to combine sustainability and profitability? The rise of niche brands as a lever for sustainable business.
Discovering the unconscious
How do we work with ethnography? STURMundDRANG explains our methods for decoding human behavior.
A Beautiful Mind(set)
Our international network of experts and innovators as well as the precise recruitment of lead users and specialists is one of the central success factors.
The New Promises of Happiness
In our consumption trend research, we track virulent currents that emerge as new relevant behaviors and attitudes. In the patterns of sociocultural signals, we identify the motivations, hopes, and fears that pervade our society.
Behavioral Economics
In the business world, rational decision-making and compelling argumentation are valued and the goal is to make numbers bigger and bigger. How can companies and brands benefit from consumer irrationality?
Future of Mobility: of Time and Traffic
Image scientist Simon Bieling took a look at Instagram to see how we define driving pleasure today and used the results to develop five theses on the future of the car.
The Black Hoodie
An icon of youth and street culture that is likewise now emblematic of Silicon Valley. They are popular as both workwear and sportswear, protecting against cold and wind. What is it all about?
Algae Could Feed Earth Sustainably
We ask food collective Nonfood who just launched the prototype of a new kind of nutrition bar about the future of food, nature, and technology.
STAY UP TO DATE
Are you ready to shape your future?
Our newsletter regularly provides you with the latest trends and innovative content.
No spam – you have our word of honor!