Why age-related stereotypes get us nowhere
Dive into our latest piece, where we challenge the conventional wisdom on age-based marketing. Discover why the 50+ demographic is more than just a label and how nuanced insights into their lifestyles and values can revolutionize your marketing strategy.
The future of work: #promptengineering?
As AI continues to evolve, it is changing the skills that are required in the workplace, the hottest titles to hold within tech, and the communication used within the professional work sphere and networks.
Sustainable Resource Logic in the Labor Market
Europa Bendig is exploring possibilities for regenerative working after we retire – an important issue since 15 years from now, there will be four million more retirees than there are today.
ARTS | science | business: CHEEX
We spoke to sex education and liberation advocate Lina Bembe, who has a broad background in the adult entertainment industry, to find out how porn can contribute to positive behavioral change in society.
Snowflakes of the Last Generation
What really defines Generation Alpha? Europa Bendig looks at three current narratives surrounding the so-called "snowflakes of the last generation" and the resulting responsibility of the older generations.
The End of the World: Canceled!
Transformation researcher Hans Rusinek says that our approach to change in our society is completely wrong. Instead of all the apocalyptic talk, we need to take clearly defined measures out of an attitude that change can be positive.
Reinvigorating the Spirit of Enterprise
The spirit of enterprise is waning in Germany, with the number of start-ups falling by half over the last ten years. Europa Bendig about the reasons that lead people to become entrepreneurs and settled on three primary motivations.
Time and our attitudes toward it
Like we have all heard, ‘time is money’. But Hans Rusinek, a doctoral researcher in the field of labor and work, points out that time is in fact by far the more valuable of the two. What should our attitudes be regarding time?
Sustainable marketing – is that ‘a thing’?
Consumers want sustainable products. But they do not trust marketing promoting a product as sustainable. What can be done?