Embrace equity with femtech innovations
The futurist & brand strategist Katharina Kiéck about this year's International Women's Day's motto: #embraceequity. How to better do that, than celebrate the start-ups that are disrupting the healthcare industry?
The cultural dimension of Web3
The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.
Shaming Culture: Taboo and Opportunity
Conditioned by socialization and culture, ideas of what is shameful change along with changes in societal norms and values. Thus over time, our feelings of shame over a given matter can evolve into a different response, of anger or of pride. Let’s take a look at this sensitivity.
Are we consuming freedom?
Why can we imagine the craziest technological inventions, but are not able to imagine a scenario in which we simply consume less? A possible explanation: Our freedom gets in the way.
Circular Economy On The Rise
How consumers and producers can work together to advance sustainability: We showcase 6 sustainable companies that are turning away from overconsumption and responding to new consumer needs.
arts | business | SCIENCE: Ulrike Pfreundt
5 questions for Ulrike Pfreundt on how the combination of technical development, art and science can counteract coral mortality.
ARTS | business | science: Olivia Chylinski
5 Questions for Olivia Alicja Chylinski about future trends in the design and architecture branch.
How much purpose is enough?
Profit AND Purpose. Can you really have both? About the influence of lead users in the case of Oatly.
Near Distancing
The value of every brand and business can be measured in how helpful it is to its customers, in short, its customer relevance. Learn more about strengthening customer relationships.