planung&analyse 02/2024: Innovating Innovation
Europa Bendig about products for a new era - with transformative innovation. At its core, the term "innovation" does not mean a new product or technology, but the deeply human ability to renew and adapt to changing contexts. Innovation therefore refers not to our ability to develop products, but to cultural renewal.
Our strategic tools for brands with impact
Our article by Europa Bendig provides insights into our 'Protopia Playbook' and the innovative map of sustainable narratives. These tools are crucial for brands that want to credibly and effectively demonstrate their commitment to sustainability. Discover how specific ESG-related statements can influence purchasing behavior and create real impact.
Interview on the regenerative change with traceless
In our latest interview, Ritva Krist gives us a tantalizing glimpse into traceless®, where their mission to combat plastic pollution has led to groundbreaking sustainable material alternatives. Discover how this visionary company is not just challenging but changing the industry standards.
Embrace equity with femtech innovations
The futurist & brand strategist Katharina Kiéck about this year's International Women's Day's motto: #embraceequity. How to better do that, than celebrate the start-ups that are disrupting the healthcare industry?
The cultural dimension of Web3
The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.
Shaming Culture: Taboo and Opportunity
Conditioned by socialization and culture, ideas of what is shameful change along with changes in societal norms and values. Thus over time, our feelings of shame over a given matter can evolve into a different response, of anger or of pride. Let’s take a look at this sensitivity.
Are we consuming freedom?
Why can we imagine the craziest technological inventions, but are not able to imagine a scenario in which we simply consume less? A possible explanation: Our freedom gets in the way.
Circular Economy On The Rise
How consumers and producers can work together to advance sustainability: We showcase 6 sustainable companies that are turning away from overconsumption and responding to new consumer needs.
arts | business | SCIENCE: Ulrike Pfreundt
5 questions for Ulrike Pfreundt on how the combination of technical development, art and science can counteract coral mortality.