CHEEX – The Platform for Fair Porn
5 questions to Lina Bembe from the fair porn platform CHEEX about the pornography of the future.
Consumption of pornography has taken on a whole new dimension, becoming for many a regular part of everyday life. An incredible 35% of all internet traffic is pornographic in nature, and 25% of internet searches executed worldwide are for pornography*. While pornography is for the most part fictional and staged, studying the ways in which such material is culturally coded and socially engineered is revealing. Clearly, certain aspects of society find expression through the genre, although such expression constantly changes along with society itself. As behavioral and cultural researchers, we are intrigued by shifts in societal beliefs and narratives; such study supports human-centric innovation for increased marketing relevance in a world in transformation.
Ethical pornography has emerged from the sex-positive branch of feminism as a challenge to stereotyped gender roles transported by conventional and classic products of the porn industry. The sources of the content found on free-access platforms are often opaque, thus content provider CHEEX exclusively offers select pornographic video and audio material produced in accordance with specific guidelines. We spoke to sex education and liberation advocate Lina Bembe who has a broad background in the adult entertainment industry, to find out how porn can contribute to positive behavioral change in society.
Issues: #ethicalporn | #fairtradeporn | #culturalshift | #sexpositive
„CHEEX Original productions
are all about creating
new views on and of sex.
The company’s slogan:
Exploring Sexual Desires Free
from Shame and Taboo –
Safe, Inclusive, Fair.“
– LINA BEMBE
*Röttgerkamp: „Internet Pornografie – Zahlen, Statistiken, Fakten“ with further statistical sources in netzsieger.de from 16.05.2018
**Cisgender, short cis, refers to persons whose gender identity matches their sex as recorded in the birth register, which is usually judged by the visible physical sex characteristics of the newborn.
*** Muse Art Director: Charlotte Kuhrt
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