Sustainable marketing – is that ‘a thing’?
This article first appeared in the may 05/22 issue of "absatzwirtschaft".
Seriously now, are sustainability and marketing actually compatible?
To many people marketing is mostly about manipulating the consumer via the 4Ps of price, promotion, placement and product. But brands and marketing managers are under increasing pressure today from a new set of demands, having to sell things as being attractive, low-cost, available and sustainable. Yet marketing itself is principally oriented toward short-term profits.
CHANGING CULTURES MAGAZINE
Transformation researcher Hans Rusinek says that our approach to change in our society is completely wrong. Instead of all the apocalyptic talk, we need to take clearly defined measures out of an attitude that change can be positive.
The spirit of enterprise is waning in Germany, with the number of start-ups falling by half over the last ten years. Europa Bendig about the reasons that lead people to become entrepreneurs and settled on three primary motivations.
Like we have all heard, ‘time is money’. But Hans Rusinek, a doctoral researcher in the field of labor and work, points out that time is in fact by far the more valuable of the two. What should our attitudes be regarding time?