Reinvigorating the Spirit of Enterprise
This article first appeared in the 08/22 issue of "absatzwirtschaft".
Are you perchance someone of the entrepreneurial persuasion – founder or freelancer? If so, you are of a dying breed here in Germany, where self-employment has long been in decline, the number of start-ups falling by half over the last ten years. As I pondered this waning of the spirit of enterprise, I started thinking about the reasons that lead people to become entrepreneurs and settled on three primary motivations:
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