The Joys of Frugality
This article first appeared in the May 05/21 issue of "absatzwirtschaft".
In lockdown we had time to take a good look around at the 10,000 things we own. In particular we noticed how many things we have that have no meaning for us – some we were even willing to throw away unused. The number of products households own increases every year, even as their useful lives get shorter and shorter.
CHANGING CULTURES MAGAZINE
Europa Bendig about how it takes more than innovative technologies to make sustainability a reality. It requires individuals, organizations and societies to change behaviors.
The concepts of beauty and attractiveness have lost their clear form and linearity. Through Zoom, Snapchat, TikTok etc. our perception is changing - we see the world in motion.
Europa Bendig about the reason why it will be highly important over the next few years for managers to leverage new narratives and keep the 'campfires' going as the working world moves further toward and into our digital future.