STURM und DRANG is the international research boutique for strategic innovations. Our research based on innovation insights is consumer-oriented and trend-based, i.e. strong insights and foresights form the basis for our innovation work. Our strategic and agile innovation processes produce visionary concepts and strategies of renewal for the markets of tomorrow.
The latest MetaMagazin, published by our Partner MetaDesign, raises the question on how a new kind of thinking will lead companies and society to a "balanced economy". In this context, Stefan Baumann explains why sharing is the new owning.
Europa Bendig, Managing Partner at STURM und DRANG and industry expert in the beauty and luxury market, was a featured presenter at the roundtable talks held in May in Munich and Hamburg carried out by the IKW, the German industrial association of bodycare and detergent manufacturers (Industrieverband Körperpflege- und Waschmittel). In her lecture, she presented a vision of what “beauty 2.0” means to today’s generation of digital natives.
What comes after burnout? The concept behind the new magazine Päng! is to create a space filled with stories and images where we can take shelter from the dominating influence of technology in our everyday lives. Themed "Playing Outside Again at Last", the first issue comes out right on time for the advent of spring.
Paper maker Hahnemühle FineArts turns paper into a platform for art and graphic design with its large-format magazine Upon Paper.
In late April Renault will be launching its electric cabin scooter called the "Twizy" in the German market. Blurring traditional lines, it's technically a quad but looks more like a car – and makes maneuvering through downtown traffic a breeze.
STURM und DRANG invited business magazine Brand Eins to its offices for the 02/2012 issue on brand communication. Special topic: Nicolas Loose and a co-creation project with the NEONauten.
Regular TV offers programming geared to the tastes of specific audience segments, but music television – once believed dead – is experimenting on the internet with all the innovations that were predicted to come to television a long time ago.
Wine mini-barrels: Winemaker EB Secco is marketing wine in a can to young and unconventional consumer groups, using containers specially developed by Ball Packaging Europe.
Understanding the language of markets: the STURM und DRANG “trend wiki” is a new tool that brings contextual business knowledge to your company and makes it usable for strategic innovation processes.
Our not-quite-daily bread: with the opening of ‘Joseph Brot’ – that’s German for bread – Josef Weghaupt has pulled off a masterful design feat in Vienna’s swank first district. His bread boutique aims to return to time-honored values by showcasing quality as the true measure of luxury.
