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Innovation Insights

STURM und DRANG is the international research boutique for strategic innovations. Our research based on innovation insights is consumer-oriented and trend-based, i.e. strong insights and foresights form the basis for our innovation work. Our strategic and agile innovation processes produce visionary concepts and strategies of renewal for the markets of tomorrow.

Featured stories

  • Guest author Samina Virani takes an anthropological look into the ever-growing iUniverse surrounding us…

    Into the Looking Glass

    Guest author Samina Virani takes an anthropological look into the ever-growing iUniverse surrounding us…

  • Hotels haben immer einen Hauch von Sex, Drugs & Rock ‘n Roll. Sie schirmen ab von den Verpflichtungen der Außenwelt und bieten einen geschützten Raum. Die Vancouver Art Gallery erforscht jetzt das Phänomen Hotel in einer eigenen Ausstellung.

    Parallelwelten – Das Hotel als Kulturphänomen

    Hotels haben immer einen Hauch von Sex, Drugs & Rock ‘n Roll. Sie schirmen ab von den Verpflichtungen der Außenwelt und bieten einen geschützten Raum. Die Vancouver Art Gallery erforscht jetzt das Phänomen Hotel in einer eigenen Ausstellung.

  • MP3s and digital streaming have revolutionized how we listen to music. But an important fact has been neglected – that good speaker quality is essential for good sound, regardless of bitrates. For the many people listening to music on computer speakers nowadays, the "Vamp" could provide a simple solution.

    The Vamp: A Bluetooth receiver is reviving quality sound

    MP3s and digital streaming have revolutionized how we listen to music. But an important fact has been neglected – that good speaker quality is essential for good sound, regardless of bitrates. For the many people listening to music on computer speakers nowadays, the "Vamp" could provide a simple solution.

  • Young designers from Vancouver produce locally, are eco-conscious and inspired by urban and natural landscapes. The patterns and shapes of their designs are grounded in the great outdoors of the Pacific Northwest. Traditional handcrafts like knitting and pottery are making a comeback, often with an ironic twist and a sense of narrative.

    Made in Vancouver: Aesthetics of the Wild West

    Young designers from Vancouver produce locally, are eco-conscious and inspired by urban and natural landscapes. The patterns and shapes of their designs are grounded in the great outdoors of the Pacific Northwest. Traditional handcrafts like knitting and pottery are making a comeback, often with an ironic twist and a sense of narrative.

  • David Beckham sprints around a garden in his skivvies and millions of people watch him do it – a whole bunch of elaborately and sometimes brilliantly produced internet videos are turning brands into pop-cultural ‘players’ in the media society.

    Brands as movie producers, or how consumers learned to click

    David Beckham sprints around a garden in his skivvies and millions of people watch him do it – a whole bunch of elaborately and sometimes brilliantly produced internet videos are turning brands into pop-cultural ‘players’ in the media society.

  • Home – is that still a valid concept? Aren’t we all citizens of the world, travelling the continents, globally connected? We dress eclectically in the latest multinational trends, know how to roll sushi, spell tom kha gai and dance Gangnam Style. But once we reproduce, we tend to go back to our roots.

    There’s No Place Like Home: Childhood Reclaimed

    Home – is that still a valid concept? Aren’t we all citizens of the world, travelling the continents, globally connected? We dress eclectically in the latest multinational trends, know how to roll sushi, spell tom kha gai and dance Gangnam Style. But once we reproduce, we tend to go back to our roots.

  • Germany is talking a lot about food lately. The current debate is centered on several food scares, which in a positive sense have raised consumer awareness about the food they eat. But winning minds is not the same thing as winning hearts, and one food has a lock on the country’s affections.

    The invention of the corporate currywurst

    Germany is talking a lot about food lately. The current debate is centered on several food scares, which in a positive sense have raised consumer awareness about the food they eat. But winning minds is not the same thing as winning hearts, and one food has a lock on the country’s affections.

  • In the evolution of ‘Sex and the City’ to ‘Girls’, television is giving us a new kind of gender realism. In the wake of the economic crisis, the promises of the major runways no longer seem to resonate with women as they embark on a search for identity beyond Cosmo quizzes.

    Becoming who I am – the ‘Girls’ of Generation Y

    In the evolution of ‘Sex and the City’ to ‘Girls’, television is giving us a new kind of gender realism. In the wake of the economic crisis, the promises of the major runways no longer seem to resonate with women as they embark on a search for identity beyond Cosmo quizzes.

  • The moleskine, the legendary notebook of artists and intellectuals, is now being whimsically transformed into the AbracadabrApp – which is less of an app than an ironic comment on the digitization of all areas of life and the ongoing app craze of recent years.

    Moleskine conjuring the AbracadabrApp

    The moleskine, the legendary notebook of artists and intellectuals, is now being whimsically transformed into the AbracadabrApp – which is less of an app than an ironic comment on the digitization of all areas of life and the ongoing app craze of recent years.

  • Everyone knows how people often drum their fingers on tables and other objects out of nervous habit; you see it in the office, the subway ... now the Pulse Controller can transform this habit into creative output.

    Pulse Controller - Musical Tables

    Everyone knows how people often drum their fingers on tables and other objects out of nervous habit; you see it in the office, the subway ... now the Pulse Controller can transform this habit into creative output.

Insight Story

Love your limitations

German entertainers including Mario Barth, Cindy aus Marzahn and Atze Schröder, reality soap stars like Die Geissens or Daniela Katzenberger – these examples from entertainment culture testify to a zeal for vulgarity, which is manifested against the backdrop of the much-touted knowledge-based society.

Foresight Story

About modern neighborhood and distant friendships

Living in the 21st century means knowing people from different cities, countries or continents and not living in the same place throughout one's whole life. This migration has brought new influences to communities making it harder to establish familiarity and continuity.