Human Brands Innovation Culture Future

Much more has been accomplished through the Innovation Factory than I would ever have dreamed. It was a step towards a stronger innovation culture at Welthungerhilfe. And we came up with two ideas with surprising game-changing potential in the fight against hunger – which I’m really excited about. We wouldn’t have achieved all that without STURMundDRANG.

Understanding a trend as a cultural need of the future and combing it from different perspectives was particularly important to us. This study enables us to flexibly interweave our storytelling and the design worlds.

Sturm und Drang is my agency of choice for our most challenging projects. They are a safe bet that our marketing teams and creative agencies will be excited, buy into the insights and drive them to action.

Across the three large projects (including Sanofi and Weleda) in which we partnered with STURMundDRANG, their expertise in Human Insights, Cultural Insights, Behavioral Science and Foresight enabled us to move beyond product attributes (“How does it work?”) and functional benefits (“What does it do?”) to the People Benefit level: “How do I feel afterwards – and why is this truly relevant to me?” This approach delivered strong impact across brands, products and innovation initiatives, resulting in significant commercial success.

For years, STURMundDRANG has been providing us with valuable inspiration and future scenarios that consistently impress us with their international perspective and structured approach. Through their close collaboration with leading edge thinkers and their ability to translate complex findings into vivid, action-oriented presentations, they are our go-to partner when it comes to trend research.