We work at the intersection of culture, behavior, and futures to give brands orientation and direction in times of change. Through open innovation, qualitative research and ethnography, co-creation, and interdisciplinary expertise, we develop narratives and innovations that resonate culturally — positioning companies and brands where the future emerges.
Our team brings together cultural insight, behavioral science, psychology, and foresight. Our mission is to help brands become lighthouses in a changing world, shaping a future that is not only possible, but truly preferable — and desirable — for consumers, customers, and employees.
Our Future Experts—including foresight specialists, technology analysts, trend researchers, and thought leaders from a wide range of industries—provide accurate assessments of how markets, lifestyles, and cultures are evolving. They help us develop scenarios that make future needs tangible and provide guidance for strategic decisions.
Our semiotics and cultural insights experts decipher the meanings, codes, and cultural trends that shape categories, brands, and consumer behavior. With their deep contextual knowledge in areas such as media, lifestyle, beauty, mobility, and health, they reveal which narratives are effective today—and which cultural spaces will be relevant tomorrow.
Lead users, early adopters, and specialized target groups reveal how new behaviors, needs, and desires emerge. Using ethnographic methods and co-creation formats, they help us understand what the culture is already “ready” for—and which innovations will generate real resonance next.
Our international expert network is the foundation of our cultural and futures research. More than 1,000 specialists — from foresight and technology experts to semioticians, industry thought leaders, and lead users — give us access to early cultural signals, emerging behaviors, and future market needs.
This network enables us to anticipate what’s next, recognize cultural maturity levels, and develop innovations that people truly want.
Culture is where change begins — and that’s where we work. At STURM und DRANG, we explore meaning, behavior, and future possibilities to help brands become forces of relevance and transformation.
We’re looking for curious, rigorous, and open-minded thinkers across strategy, research, design, and facilitation. If shaping what’s next excites you, let’s talk.
Would you like to join us in researching meaningful solutions for the future? Then we look forward to receiving your application as a Collaboration/Research Manager (m/f/d) at our Hamburg location, with a focus on market research management.
We look forward to receiving your detailed application with a cover letter, salary expectations, and your earliest possible start date.
