Future Lab

In the Future Lab, we share the cases, insights, and cultural signals shaping what comes next — and invite an ongoing dialogue around them. We look forward to thoughts, perspectives, and impulses that help turn positive futures into real action.

News Knowledge Cases

Our articles and studies can be filtered by 'Knowledge', 'News', and 'Cases' — offering inspiration, orientation, and practical perspectives on cultural change. We hope you enjoy reading and invite you to build futures literacy and future capability together with us.

Cases

New Narrative for Leuchtturm1917

With “Thinking with the Hand,” LEUCHTTURM1917 took a clear stance in an increasingly digital world — positioning analogue writing as a powerful creative practice. The narrative created a distinct cultural identity that resonates with creative audiences and builds lasting relevance through purpose and craft.
Cases

Design trends for the Villeroy&Boch collection

Our international trend research revealed how the cultural codes of bathroom and dining are shifting — opening up new opportunity spaces for Villeroy & Boch. The result was strategic inspiration for design and product development that is culturally grounded and future-facing.
Knowledge

The sense of possibility - Futures Literacy for Leaders

In times of constant change and accelerating digital transformation, leaders must build the capacity to imagine what’s next — and the competence to make it real.
Knowledge

Reimagining 'Made in Germany'

A study about the changing image and meaning of "Made in Germany" in international B2C consumer markets.
Knowledge

HOMO TEMPORALIS – Life as a time quota?

Why does time feel so fleeting today? Neuroscience and cultural research show: time is not neutral — it’s an experience space. And brands are beginning to compete exactly there.
Cases

The Future of Nightlife

Innovation doesn’t ask for the next drink, but for the next nightlife and bar culture. Those who understand cultural change can use future projections to identify new opportunity areas — in nightlife as much as in breakfast, mobility, or consumption.
Knowledge

Semiotics: Brands as Cultural Institutions

Strong positioning requires strong codes.We use semiotics to analyse which cultural narratives dominate – and which ones have a future. This turns brand strategy into a consistent system of meaning, design and experience.
Knowledge

Keynotes Europa Bendig

Europa Bendig is a behavioral and futures researcher and keynote speaker on futures literacy, consumer change, open innovation, collaboration, cultural transformation, and strategic narratives in organizations.
Cases

Bringing More Green into the Grey – Blume 2000 and the Return of the Sensory Market

By repositioning Blume 2000 as a true cultural carrier, we elevated the brand beyond retail and redefined its role in people’s lives.
This shift reshaped the company’s vision and culture at the same time—creating an authentic, future-ready version of Blume 2000 that aligns brand meaning, organisational identity, and long-term ambition.
News

We won the TOCii Award

Trend and future research helps us understand developments and shape the world of tomorrow. At the TOCii Award, the best institutes were honored—including us!