The STURMundDRANG Academy builds the future capabilities that brand and business leaders will need tomorrow: reading cultural signals, understanding emerging futures, and actively shaping change.
Our trainings and talks show how leaders and organizations can consciously shape change .
Our programs bring together cultural insight, futures literacy, and behavioral research to build real future capability. Through keynotes, academic teaching, and leadership masterclasses, we empower leaders to anticipate cultural change and guide their organizations into the future with clarity, courage, and imagination.
Our keynotes connect science, culture, and business into a rare perspective. They reveal how culture is shifting, what will move people and markets next — and what this means strategically for leaders and organizations. Inspiring, highly visual, and often the starting point for real change.
We speak for companies, brand teams, agencies, institutions, and international events — across topics such as behavioral change, health, sustainability, beauty, longevity, ageing, leadership, and the evolving consumer cultures of our time.
Organisationen brauchen mehr narrative Intelligenz um sie modern zu führen und kulturelle Transformation zu gestalten. Führung steht heute vor einer neuen Realität: Wandel, Fachkräftemangel, Diversität, Sinnfragen und zunehmende Komplexität verändern Organisationen von innen heraus. Zukunftsfähige Organisationen entstehen dort, wo Menschen Orientierung erleben, Kultur bewusst gestaltet wird und Veränderung über geteilte Erfahrungen getragen wird. Die Masterclass vermittelt Narrative Führung als Schlüsselkompetenz für kulturelle Transformation: Sie lernen, die Geschichten Ihrer Organisation zu lesen, weiterzuschreiben und in neue Praktiken zu übersetzen. Erfahrungsbasiert. Praxisnah. Direkt übertragbar.
Successful brands follow a clear strategy — from definition and development to implementation. This requires a deep understanding of the market, target audiences, and the brand itself.
This module demonstrates how to conduct a brand analysis using a range of proven methods. It also introduces key research insights from consumer psychology that are essential for understanding people as target audiences. You will explore how principles of perception and behavioral psychology help build strong brand relationships — and how brands can be developed so effectively that they define entire categories and transform consumer behavior.
What comes after sustainability?
Based on our Protopia study, we ask: How can sustainability become culturally resonant, aesthetically appealing, and emotionally inspiring? Which stories can help engage people in building a regenerative future?
We explored which narratives have the potential to shift behavior and consumer culture toward a more regenerative future. In a workshop, we share these insights and translate them into your brand context: Which regenerative codes and stories can give your brand or portfolio a clear stance — and real cultural pull?
Here, we address a specific issue that you may encounter on your regenerative journey. We invite experts and challengers to join us and bring best-in-class examples to find new ways out of stagnation and new inspiration for regenerative solutions.
Protopia is an invitation for brands to rethink their role — not as moral authorities, but as cultural co-creators of a desirable future.
