Europa Bendig decodes cultural change and human behavior to build future-facing brand and innovation strategies for international clients. As founder of STURMundDRANG, she transforms emerging cultural shifts into strategic advantage.
For more than 20 years, she has explored how consumer behavior, culture, and societal contexts evolve — and why people and organizations often fail to act, even when they have data, knowledge, and experience. Together with her team at STURMundDRANG, she has analyzed thousands of qualitative studies, ethnographies, deep interviews, and future projections, translating them into strategies, innovation spaces, brand models, and narratives for companies across industries.
Her work focuses on the mechanisms that truly trigger change: cultural beliefs, shifting meanings, emerging contexts, and the psychological patterns that shape decisions and behavior.
In her keynotes, Europa Bendig combines scientific depth with clear language, strong imagery, and high strategic relevance. She shows how futures literacy becomes a leadership and innovation capability, why collaboration is one of the most important future systems, and how organizations develop narratives that genuinely shift behavior.
What we cannot imagine, we cannot create. Change doesn’t begin with measures — it begins with new beliefs about what is possible. Transformation rarely fails because of strategy, but because of invisible cultural beliefs.
Ihre Keynotes
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Futures Literacy – How the Future Is Created
Europa Bendig shows why the future is not shaped by forecasts, but by imagination — and how futures literacy becomes a strategic capability that strengthens decision-making, innovation, and competitiveness.
Futures Literacy | Imagination | Innovation | Leadership | Future Brands -
Open Innovation – The Future Is Built Collaboratively
This keynote explores why collaboration is becoming harder in complex times — and why it is simultaneously the most critical future factor. Europa Bendig shows how organizations create spaces for real collaboration, co-creation, and open innovation.
Collaboration | Co-Creation | Innovation Culture | Partnerships | Open Innovation -
Culture & Behavior – Why Transformation Fails (and How It Succeeds)
This keynote reveals why transformation rarely fails because of strategy — but because of invisible cultural beliefs. Europa Bendig shows how real change happens through behavior, new contexts, and lived culture — and why lasting transformation always begins with a shift in mindset.
Cultural Change | Behavioral Insights | Leadership | Organizational Transformation | Narrative Change -
Understanding Consumer Change – New Contexts Require New Narratives
Europa Bendig demonstrates how shifting societal contexts redefine cultural meaning — and why consumer change is driven not by rational argument, but by narrative. She explores which brand logics work in a changing reality and how organizations can develop narratives that create resonance and future relevance.
Consumer Change | Consumer Behavior | Cultural Narratives | Context Shifts | Brand Strategy | Innovation