Masterclass Narrative Leadership Culture
Leading organisations with narrative intelligence & shaping cultural transformation
Leadership today faces a new reality: change, specialist shortages, diversity, questions of meaning and increasing complexity are transforming organisations from within. Future-proof organisations emerge where people experience orientation, culture is consciously shaped and change is supported by shared experiences.
The Protopia Masterclass teaches narrative leadership as a key competence for cultural transformation: you will learn to read and continue writing the stories of your organisation and translate them into new practices.
Experience-based. Practical. Directly transferable.
WHY NARRATIVE LEADERSHIP?
The relevance of narrative intelligence
Organisations are narrative systems. Culture does not evolve on paper, but in the stories that people share with each other: about identity, values, successes, crises and the future.
These narratives determine
- what is experienced as meaningful
- which beliefs guide behaviour
- where energy is generated or change is blocked
- how trust, belonging and motivation grow
Narrative intelligence means being able to recognise and shape these cultural patterns. Because those who understand the stories of an organisation can lead transformation more effectively and develop visions of the future that are truly supported.
THE MASTERCLASS – WHAT YOU CAN EXPECT
Narrative leadership as a transformational skill
The masterclass is an intensive learning journey across three modules. It combines theoretical understanding with experience-based methods and concrete transfer into everyday leadership.
You will learn how to
- Make your organisation's core and disruptive narratives visible
- Use cultural tensions as opportunities for development
- Shape leading narratives for the future
- Enable new practices that make change tangible
- Permanently anchor narrative formats
Narrative leadership thus becomes a practical transformation skill: culture is not only described but further developed.
WHO IS THE MASTERCLASS FOR?
For managers and cultural leaders
The masterclass is designed for people who want to keep organizations moving and enable development, for example:
- Managers and executive teams
- HR and people managers
- Organisational developers and change agents
- Communications and culture managers
It is ideal for anyone who wants to not only manage transformation but also lead it in a culturally effective way.
THE TEAM OF TRAINERS
Guidance from experienced experts
The masterclass is led by an interdisciplinary team with expertise in practice, psychology and narrative research
- Stefan Baumann – Transformation psychologist, founder of STURMundDRANG
- Prof. Dr. Michael Müller – Founder of the Institute for Applied Narrative Research (IANA)
- Christine Erlach – Psychologist, founder of NARRATA Consult
Many years of expertise in cultural transformation, narrative organisational development and leadership practice form the foundation of this training programme.
PROGRAMME & MODULES
Module A – Narrative Leadership Intelligence
Introduction to narrative leadership and cultural transformation
Transformation begins with awareness: What stories shape leadership? What patterns of meaning are at work in everyday life?
In Module A, you will develop a fundamental understanding of narrative intelligence and learn why organisations must be led as living, narrative systems.
You will try out initial methods such as story circles and lay the foundation for your personal transformation skills.
Module T – Getting Stories Flowing
Understanding culture. Recognising narratives. Shaping the future.
Cultural transformation cannot be achieved through mission statements alone. It evolves from experience.
In this module, you will reveal the cultural reality of your organization:
- Core and disruptive narratives
- Cultural practices and beliefs
- Tensions as developmental energy
You will work with story listening, narrative interviews and cultural maps – and develop guiding narratives for the future.
Module E – Anchoring narrative organisational culture
Ensuring that narratives remain leadership tools
Finally, the focus is on sustainable integration
- Narrative formats as cultural plug-ins
- Shared playbooks and learning structures
- Change agent communities as drivers of transformation
This is how narrative intelligence becomes part of the organisational operating system.
WHAT YOU WILL TAKE AWAY
Your output: Directly applicable in everyday management
After the masterclass, you will have
- a tried-and-tested set of narrative leadership methods
- narrative maps of your organisational culture
- guiding narratives and visions of the future for transformation
- concrete interventions and a playbook for transfer
- cultural transformation skills that will stay with you
You will gain the ability not only to manage organisations, but also to lead them into the future through stories, resonance and meaning.
TESTIMONIALS
In everyday life, we constantly talk about experiences and formative moments. It's a shame that we've lost this habit in a professional context. This makes it all the more valuable to regain this perspective through further training.
The Masterclass Narrative Leadership gave me numerous valuable insights – especially because it consistently focused on the culture of a company with its thought patterns and beliefs... The tools can be directly transferred to everyday management.
FINAL CTA SECTION
On the way to a narratively intelligent organisation
Narrative leadership is more than communication. It is transformation competence, cultural work and shaping the future. Those who can read the stories of an organisation, continue writing them and translate them into new practices can bring about lasting change in identification, energy and development power.