WHO WE ARE
Introducing STURMundDRANG*
STURMundDRANG is a consultancy-agency hybrid for cultural change. We are specialized in purpose, corporate culture, brand, marketing and engagement. Based on our exploration of the changes in culture we develop renewal strategies for innovative offers, customer communities and corporate cultures.
WHAT WE BELIEVE IN
People are cultural beings on a deep level. The context in which they exist influences their behaviors and decision-making. Understanding context and cultural change is the most important thing a business needs to do to place correct bets on future behaviors.
WHAT WE DO DIFFERENTLY
We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics, to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities. Our strength lies in the way we combine these three cultural methods.
HOW WE WORK
We are a essentially a think tank of researchers, strategists and designers. In partnership with international research communities and think tanks of experts and lead users we develop insights, strategies and concepts collaboratively with our clients.
Europa Bendig
Innovation & Brand Strategy.
Behavior Research. Semiotics.
Innovation. Foresight.
Architect. Founder & Managing Partner.
Stefan Baumann
Company & Brand Vision.
Transformation Strategy.
Behavior Research. Innovation. Foresight.
Psychologist. Founder & Managing Partner.
Anne Barbara Schubring
People & Operation Management.
New Work & Organizational Development.
Sociologist. Managing Director.
Andrea Prantner
Administration Management.
Controlling & Culture Design.
Advertising Expert.
Wiebke Eberhardt
New Business & Marketing Strategy.
Connection. Culture. Communication.
Business Economist.
Inga Nandzik
Brand & Transformation Strategy.
Semiotic. Foresight. Vision.
Culture Scientist.
Jan Bühren
Research Strategist.
Cultural Research. Organization
Development. Psychologist.
Stina Kozok
Research & Innovation Strategy.
Brand Strategy. Foresight.
Communication Scientist.
Alena Hausruckinger
Research Strategist. Innovation
Strategy. Foresights. Semiotics.
Trend and Design Researcher.
Nora Pernesch
Collaboration Management. Agile Coaching.
International Project Management.
Collaboration Culture. Sociologist.
Annika Klintmalm
Collaboration Management. International
Project Management. Expert & Event
Collaboration. Art and cultural scientist.
Gesche Boekhoff
Collaboration Management. Netzwork Design.
International Project Management.
Collaboration Culture. Cultural Scientist.
Betty Siegel
Associate Partner.
Strategy. Innovation. Cultural Research.
China GoToMarket Expert.
Sonja Peinemann
Associate Partner.
Research & Transfomation Strategy.
Creative Research. Consulting. Design.
B2B TARGETS
WHO WE ARE
What is the name all about?
*A literary epoch seen as antidote to the foregoing Enlightenment, which was characterized by the triumph of dispassionate reason. Sturm und Drang was essentially an emotionally charged early youth movement whose adherents believed that the upheaval going on in the world at that time could no longer be explained by rationality, and celebrated the imagination, nature, idealism and the creative artistic spirit of genius as the values that could propel positive change.
And we still believe in these same values in today's age of big data, granularization and global digitization, for while we know better than ever how many people may be doing a certain thing, we know little more about why.