WHAT WE BELIEVE IN
People are cultural beings on a deep level. The context in which they exist influences their behaviors and decision-making. Understanding context and cultural change is the most important thing a business needs to do to place correct bets on future behaviors.
WHAT WE DO DIFFERENTLY
We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics, to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities. Our strength lies in the way we combine these three cultural methods.
HOW WE WORK
We are a essentially a think tank of researchers, strategists and designers. In partnership with international research communities and think tanks of experts and lead users we develop insights, strategies and concepts collaboratively with our clients.