INTRODUCING STURMundDRANG*
Transformation agency for cultural change
STURMundDRANG is a consultancy-agency hybrid for cultural change. We are specialized in purpose, corporate culture, brand, marketing and engagement. Based on our exploration of the changes in culture we develop renewal strategies for innovative offers, customer communities and corporate cultures.
WHAT WE BELIEVE IN
People are cultural beings on a deep level. The context in which they exist influences their behaviors and decision-making. Understanding context and cultural change is the most important thing a business needs to do to place correct bets on future behaviors.
WHAT WE DO DIFFERENTLY
We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics, to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities. Our strength lies in the way we combine these three cultural methods.
HOW WE WORK
We are a essentially a think tank of researchers, strategists and designers. In partnership with international research communities and think tanks of experts and lead users we develop insights, strategies and concepts collaboratively with our clients.
Europa Bendig
Innovation & Brand Strategy.
Behavior Research. Semiotics.
Innovation. Foresight.
Founder & Managing Partner.
Stefan Baumann
Company & Brand Vision.
Transformation Strategy.
Behavior Research. Innovation. Foresight.
Psychologist. Founder & Managing Partner.
Anne Barbara Schubring
People & Operation Management.
New Work & Organizational Development.
Sociologist. Managing Director.
Andrea Grendel
Administration Management.
Controlling & Culture Design.
Advertising Expert.
Wiebke Eberhardt
New Business & Marketing Strategy.
Connection. Culture. Communication.
Business Economist.
Inga Nandzik
Brand & Transformation Strategy.
Semiotic. Foresight. Vision.
Culture Scientist.
Betty Siegel
Research & Strategy.
Innovation. Cultural Research.
China GoToMarket Expert.
Fridtjof Nicklas
Cultural Researcher & Strategist.
Business & Brand Strategy.
Innovation. Consumer Behavior.
Emmelie Althaus (parental leave)
Research & Strategy.
Transformation Design. Empirical
art and cultural scientist.
Tanja Willhalm
Research & Strategy.
Cultural Heritage and Museum
Studies. Art. Society. Diversity.
Nora Pernesch
Collaboration Management. Agile Coaching.
International Project Management.
Collaboration Culture. Sociologist.
Gesche Boekhoff
Collaboration Management. Network Design.
International Project Management.
Collaboration Culture. Cultural Scientist.
Annika Klintmalm (parental leave)
Collaboration Management. International
Project Management. Expert & Event
Collaboration. Art and cultural scientist.
Jan van Riesenbeck
Collaboration- und Projectmanagement.
Circular Economy. Sustainable Design
Trends. Purpose Driven Business.
Karolina Braun
Communication- & Graphicdesign.
Marketing Strategist.
Design. Marketing. Communication.
Marina Machauer
Associate Partner.
Cultural Researcher. Innovation
Strategist. Trends and design.
Sonja Peinemann
Associate Partner.
Research & Transfomation Strategy.
Creative Research. Consulting. Design.
B2B TARGETS
WHO WE ARE
What is the name all about?
*A literary epoch seen as antidote to the foregoing Enlightenment, which was characterized by the triumph of dispassionate reason. Sturm und Drang was essentially an emotionally charged early youth movement whose adherents believed that the upheaval going on in the world at that time could no longer be explained by rationality, and celebrated the imagination, nature, idealism and the creative artistic spirit of genius as the values that could propel positive change.
And we still believe in these same values in today's age of big data, granularization and global digitization, for while we know better than ever how many people may be doing a certain thing, we know little more about why.