Introducing STURM und DRANG*
STURM und DRANG is a strategy boutique for cultural change. We explore cultural changes, consulting for people, brands and businesses on developing renewal strategies for their offerings, customer relationships and corporate cultures.
WHAT WE BELIEVE IN
People are cultural beings on a deep level. The context in which they exist influences their behaviors and decision-making. Understanding context and cultural change is the most important thing a business needs to do to place correct bets on future behaviors.
WHAT WE DO DIFFERENTLY
We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics, to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities.
Our strength lies in the way we combine these three cultural methods.
HOW WE WORK
We are a essentially a think tank of researchers, strategists and designers. In partnership with international research communities and think tanks of experts and lead users we develop insights, strategies and concepts collaboratively with our clients.
Network
We are proud of our team of specialists – interesting people all – who draw on their experience and down-to-earth human qualities to address questions in often unconventional ways:
Are you looking for a news opportunity?
We have the following job openings:
Senior Innovation Strategist (m/f/d)
Collaboration/Project Manager (m/f/d)
Europa Bendig
Innovation & Brand Strategy.
Behavior Research. Semiotics.
Innovation. Foresight.
Architect. Founder & Managing Partner.
Stefan Baumann
Company & Brand Vision.
Transformation Strategy.
Behavior Research. Innovation. Foresight.
Psychologist. Founder & Managing Partner.
Anne Barbara Schubring
People & Operation Management.
New Work & Organizational development.
Sociologist. Managing Director.
Wiebke Eberhardt
New Business & Marketing Strategy.
Connection. Culture. Communication.
Business Economist.
Inga Nandzik
Brand & Transformation Strategy.
Semiotic. Foresight. Vision.
Culture Scientist.
Andrea Prantner
Administration Management.
Controlling & Culture Design.
Advertising Expert.
Xenia Elsaesser
Innovation & Brand Strategy.
Semiotics. Foresight. Ethnographic Research.
Linguist & Humanities Graduate.
Stina Kozok
Research & Innovation Strategy.
Brand Strategy. Foresight.
Communication Scientist.
Patrick Eberwein
Research & Transformation Strategy.
Corporate Research. Foresight.
Organizational Psychologist.
Gesche Boekhoff
Collaboration Management. Netzwork Design.
International Projekt Management.
Collaboration Culture. Cultural Scientist.
Nora Pernesch
Collaboration Management. Agile Coaching.
International Projekt Management.
Collaboration Culture. Sociologist.
Kim-Kathrin Kunze
Collaboration Management. Quantitative
Market Research. Collaboration Cultur.
International Projekt Management.
Economic Scientist.
Our Associated Partners
Betty Siegel
Associate Partner.
Strategy. Innovation. Cultural Research.
China GoToMarket Expert.
Sonja Peinemann
Associate Partner.
Research & Transfomation Strategy.
Creative Research. Consulting. Design.
Stefanie Parsons
Associate Partner.
Innovations Strategy. Go-to-Market Exekution.
International Insight Researcher.
Nina Börnecke
Associate Partner
Insights & Community Researcher.
Foresights. Strategy.
*A literary epoch seen as antidote to the foregoing Enlightenment, which was characterized by the triumph of dispassionate reason. Sturm und Drang was essentially an emotionally charged early youth movement whose adherents believed that the upheaval going on in the world at that time could no longer be explained by rationality, and celebrated the imagination, nature, idealism and the creative artistic spirit of genius as the values that could propel positive change.
And we still believe in these same values in today's age of big data, granularization and global digitization, for while we know better than ever how many people may be doing a certain thing, we know little more about why.