Introducing STURM und DRANG*

STURM und DRANG is a strategy boutique for cultural change. We explore cultural changes, consulting for people, brands and businesses on developing renewal strategies for their offerings, customer relationships and corporate cultures.

WHAT WE BELIEVE IN

People are cultural beings on a deep level. The context in which they exist influences their behaviors and decision-making. Understanding context and cultural change is the most important thing a business needs to do to place correct bets on future behaviors.

WHAT WE DO DIFFERENTLY

We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics, to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities.

Our strength lies in the way we combine these three cultural methods.

HOW WE WORK

We are a essentially a think tank of researchers, strategists and designers. In partnership with international research communities and think tanks of experts and lead users we develop insights, strategies and concepts collaboratively with our clients.

Network

We are proud of our team of specialists – interesting people all – who draw on their experience and down-to-earth human qualities to address questions in often unconventional ways:

Are you looking for a news opportunity?

We have the following job openings:
Senior Innovation Strategist (m/f/d)
Collaboration/Project Manager (m/f/d)

Europa Bending

Europa Bendig

Innovation & Brand Strategy.
Behavior Research. Semiotics.
Innovation. Foresight.
Architect. Founder & Managing Partner.

ebendig@sturmunddrang.de
+49 (40) 20 20 100·10

Stefan Baumann

Stefan Baumann

Company & Brand Vision.
Transformation Strategy.
Behavior Research. Innovation. Foresight.
Psychologist. Founder & Managing Partner.

sbaumann@sturmunddrang.de
+49 (40) 20 20 100·20

Anne Schubring

Anne Barbara Schubring

People & Operation Management.
New Work & Organizational development.
Sociologist. Managing Director.

aschubring@sturmunddrang.de
+49 (40) 20 20 100·30

Wiebke Eberhardt

Wiebke Eberhardt

New Business & Marketing Strategy.
Connection. Culture. Communication.
Business Economist.

weberhardt@sturmunddrang.de
+49 (40) 20 20 100·80

Inga Nandzik

Inga Nandzik

Brand & Transformation Strategy.
Semiotic. Foresight. Vision.
Culture Scientist.

inandzik@sturmunddrang.de
+49 (40) 20 20 100·50

Andrea Pranter

Andrea Prantner

Administration Management.
Controlling & Culture Design.
Advertising Expert.

aprantner@sturmunddrang.de
+49 (40) 20 20 100·99

Xenia Elsaesser

Innovation & Brand Strategy.
Semiotics. Foresight. Ethnographic Research.
Linguist & Humanities Graduate.

xelsaesser@sturmunddrang.de
+49 (40) 20 20 100·25

Stina Kozok

Stina Kozok

Research & Innovation Strategy.
Brand Strategy. Foresight.
Communication Scientist.

skozok@sturmunddrang.de
+49 (40) 20 20 100·33

Patrick Eberwein

Patrick Eberwein

Research & Transformation Strategy.
Corporate Research. Foresight.
Organizational Psychologist.

peberwein@sturmunddrang.de
+49 (40) 20 20 100·75

Gesche Boekhoff

Gesche Boekhoff

Collaboration Management. Netzwork Design.
International Projekt Management.
Collaboration Culture. Cultural Scientist.

gboekhoff@sturmunddrang.de
+49 (40) 20 20 100·66

Nora Pernesch

Nora Pernesch

Collaboration Management. Agile Coaching.
International Projekt Management.
Collaboration Culture. Sociologist.

npernesch@sturmunddrang.de
+49 (40) 20 20 100·35

Kim-Kathrin Kunze

Kim-Kathrin Kunze

Collaboration Management. Quantitative
Market Research. Collaboration Cultur.
International Projekt Management.
Economic Scientist.

kkunze@sturmunddrang.de
+49 (40) 20 20 100·88

Our Associated Partners

Betty Siegel

Betty Siegel

Associate Partner.
Strategy. Innovation. Cultural Research.
China GoToMarket Expert.

bsiegel.ap@sturmunddrang.de

Sonja Peinemann

Sonja Peinemann

Associate Partner.
Research & Transfomation Strategy.
Creative Research. Consulting. Design.

speinemann.ap@sturmunddrang.de

Stefanie Parsons

Stefanie Parsons

Associate Partner.
Innovations Strategy. Go-to-Market Exekution.
International Insight Researcher.

sparsons.ap@sturmunddrang.de

Nina Boernecke

Nina Börnecke

Associate Partner
Insights & Community Researcher.
Foresights. Strategy.

nboernecke.ap@sturmunddrang.de

*A literary epoch seen as antidote to the foregoing Enlightenment, which was characterized by the triumph of dispassionate reason. Sturm und Drang was essentially an emotionally charged early youth movement whose adherents believed that the upheaval going on in the world at that time could no longer be explained by rationality, and celebrated the imagination, nature, idealism and the creative artistic spirit of genius as the values that could propel positive change.

And we still believe in these same values in today's age of big data, granularization and global digitization, for while we know better than ever how many people may be doing a certain thing, we know little more about why.