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Strategies for Human-
Centric Cultural Change 

Every transformation begins with people.

WHO WE ARE

We are a consultancy specializing in cultural change

Our multidisciplinary team includes behavioral scientists, cultural scientists, foresight specialists, psychologists, and economists.

We translate human-centric insights into meaningful brand actions. We leverage opportunities that emerge from cultural shifts to drive brand growth and corporate evolution, shaping a preferable future.

Our multidisciplinary team includes behavioral scientists, cultural scientists, foresight specialists, psychologists, and economists.

 

We translate human-centric insights into meaningful brand actions. We leverage opportunities that emerge from cultural shifts to drive brand growth and corporate evolution, shaping a preferable future.

Behavioral Science

What activates people?

Applied Semiotics

What creates resonance?

Cultural Foresights

What comes next?

IN THE SPOTLIGHT

Explore our products, studies & current projects

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Our study about the changing image and meaning of “Made in Germany” in international B2C consumer markets.

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Would you like to join us in researching meaningful solutions for the future together? We look forward to receiving your application as Collaboration Manager (m/f/d) with a focus on Market Research Management.

OUR VISION

The future is regenerative

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We understand regeneration as a holistic, vibrant, and sustainable relationship with ourselves, others, and the environment. Therefore, we delve into our everyday consumption habits and explore how we, as individuals and as a society, can bring about a change towards regenerative consumption behavior.

 

Together with our future partners, we aim to understand current barriers to action in cultural hackathons and learn how to overcome them for a preferable future.