We believe every cultural change starts with people

Human Strategies for Changing Cultures

 

Societal change requires companies, brands and markets to undergo
continuous cultural evolution. Culture is man-made, even in the digital
age. Thus every transformation begins with people.

STURM und DRANG conducts research into longings, behaviors and
culture within our constantly changing world on the levels of living,
working and consumerism and develops renewal strategies based
on the insights obtained for companies and brands that are effective
for generating greater social and economic resonance.

CONTACT US

Owner-managed
Holzdamm 14
20099 Hamburg
+49 (0) 40 2020100-0
mail@sturmunddrang.de

Our methods
yield valuable results

MORE ABOUT THE COMPANY

CULTURAL FORESIGHTS

As we observe cultural changes, we identify trends and emerging longings, narratives and mindsets. We explore future fields of opportunity and help innovate the products and services of tomorrow in collaboration with experts and lead users.

BEHAVIORAL SCIENCE

We conduct business ethnography to contextually explore the behaviors and desires of consumers and employees within their real life-worlds, which for the basis for renewal strategies we develop for brands and companies.

APPLIED SEMIOTICS

We identify the relevant narratives and decode the codes bound up with a topic, category, brand, portfolio or competitive environment—both online and offline. This leads to the creation of portfolio strategies that actually reach people and build up sustainable, lasting relationships.

People and brands
that trust us

TO THE CASE STUDIES

What changes are underway in our culture today,
and how will our lives be tomorrow?

TO THE CHANGING CULTURES MAGAZINE