Cultural Research
Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
EXCERPT OF SOME CUSTOMERS
The Future of the Male Gaze is Female
Have you recently watched 'Oppenheimer'? But did you also notice that the movie did not pass the 'Bechdel Test'? This brings to light the broader issue of the male gaze in film, a topic we delved into in our latest article.
The future of work: #promptengineering?
As AI continues to evolve, it is changing the skills that are required in the workplace, the hottest titles to hold within tech, and the communication used within the professional work sphere and networks.
Sustainable Resource Logic in the Labor Market
Europa Bendig is exploring possibilities for regenerative working after we retire – an important issue since 15 years from now, there will be four million more retirees than there are today.
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