Cultural Research
Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
EXCERPT OF SOME CUSTOMERS
The cultural dimension of Web3
The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.
The End of the World: Canceled!
Transformation researcher Hans Rusinek says that our approach to change in our society is completely wrong. Instead of all the apocalyptic talk, we need to take clearly defined measures out of an attitude that change can be positive.
Reinvigorating the Spirit of Enterprise
The spirit of enterprise is waning in Germany, with the number of start-ups falling by half over the last ten years. Europa Bendig about the reasons that lead people to become entrepreneurs and settled on three primary motivations.
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