Cultural Research

Human Strategies for Changing Cultures

Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.

STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.