Cultural Research

Human Strategies for Changing Cultures

Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.

STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.

CASE STUDIES

People and brands who trust us

CHANGING CULTURES MAGAZINE

How will we live tomorrow?

#CODES & NARRATIVES

A clear majority of Germans today want less stress and more time with family and friends, but a narrative now prevalent discourages transformation: “A monster is in the house.”

#TRENDS

Millennial loneliness is a phenomenon bound up with ideals of self-realization and competitiveness. Thus to address issues of loneliness, the usually taboo topic of failure must be put on the table for discussion as well.

#CODES & NARRATIVES

Awareness of our regenerative needs is the starting point for a wiser, cyclical-restorative understanding of time that is of benefit both in and outside of economic life.

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