Cultural Research

Human Strategies for Changing Cultures

Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.

STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.


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Changing Cultures Magazine


With the emergence of AI art places, exhibitions and auctions the question can be raised whether this is done to follow a contemporary trend or if it is viewed as a new form of creativity. What is sustainably shifting in the art world right now?


We spoke to sex education and liberation advocate Lina Bembe, who has a broad background in the adult entertainment industry, to find out how porn can contribute to positive behavioral change in society.


The futurist & brand strategist Katharina Kiéck about the magic of mushrooms. So let's look at some of the companies that are utilizing the power of mushrooms to create innovative products that are sustainable and sexy.


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