- ...renew the identity and culture of my company.
- ... engage people with truly relevant offers.
- ... create positive nudges with my communication and innovation.
- ... understand trends and mindsets of the future.
- ... involve consumers, experts and influencers digitally as a community.
- ...get to know you!
We believe every cultural change
starts with people
Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
Owner-managed
Holzdamm 14
20099 Hamburg
+49 (0) 40 2020100-0
mail@sturmunddrang.de
Our methods
yield valuable results
CULTURAL FORESIGHTS
As we observe cultural changes, we identify trends and emerging longings, narratives and mindsets. We explore future fields of opportunity and help innovate the products and services of tomorrow in collaboration with experts and lead users.
BEHAVIORAL SCIENCE
We conduct business ethnography to contextually explore the behaviors and desires of consumers and employees within their real life-worlds, which for the basis for renewal strategies we develop for brands and companies.
APPLIED SEMIOTICS
We identify the relevant narratives and decode the codes bound up with a topic, category, brand, portfolio or competitive environment—both online and offline. This leads to the creation of portfolio strategies that actually reach people and build up sustainable, lasting relationships.
People and brands
that trust us
„STURM und DRANG's storytelling method made the process organic and time-efficient. This allowed us to integrate new communication ideas right away.“
Martin Rösler
General Manager, Alpina
„STURM und DRANG’s consulting on our new brand vision and the cultural changes required within our organization was simply outstanding.“
Alexander Zoern
General Manager, Blume 2000
„STURM und DRANG's consumer mindset helps us develop relevant and desirable products and services for the market of tomorrow.”
Claire-Helene Bork
Consumer Insights, B/S/H Group
