Cultural Research

Human Strategies for Changing Cultures

Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.

STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.

CASE STUDIES

People and brands who trust us

HOW WILL WE LIVE TOMORROW?

Changing Cultures Magazine

#MINDSET2030

The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.

#CODES & NARRATIVES

Transformation researcher Hans Rusinek says that our approach to change in our society is completely wrong. Instead of all the apocalyptic talk, we need to take clearly defined measures out of an attitude that change can be positive.

#CODES & NARRATIVES

The spirit of enterprise is waning in Germany, with the number of start-ups falling by half over the last ten years. Europa Bendig about the reasons that lead people to become entrepreneurs and settled on three primary motivations.

STAY UP TO DATE

Are you ready to shape your future?

Our newsletter regularly provides you with the latest trends and innovative content.
No spam – you have our word of honor!