Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
As we observe cultural changes, we identify trends and emerging longings, narratives and mindsets. We explore future fields of opportunity and help innovate the products and services of tomorrow in collaboration with experts and lead users.
We conduct business ethnography to contextually explore the behaviors and desires of consumers and employees within their real life-worlds, which for the basis for renewal strategies we develop for brands and companies.
We identify the relevant narratives and decode the codes bound up with a topic, category, brand, portfolio or competitive environment—both online and offline. This leads to the creation of portfolio strategies that actually reach people and build up sustainable, lasting relationships.
EXCERPT OF SOME CUSTOMERS
Embrace equity with femtech innovations
The futurist & brand strategist Katharina Kiéck about this year's International Women's Day's motto: #embraceequity. How to better do that, than celebrate the start-ups that are disrupting the healthcare industry?
Snowflakes of the Last Generation
What really defines Generation Alpha? Europa Bendig looks at three current narratives surrounding the so-called "snowflakes of the last generation" and the resulting responsibility of the older generations.
The cultural dimension of Web3
The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.