Cultural Research

Human Strategies for Changing Cultures

Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.

STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.

CASE STUDIES

People and brands who trust us

HOW WILL WE LIVE TOMORROW?

Changing Cultures Magazine

#CODES & NARRATIVES

Dive into our latest piece, where we challenge the conventional wisdom on age-based marketing. Discover why the 50+ demographic is more than just a label and how nuanced insights into their lifestyles and values can revolutionize your marketing strategy.

#TRENDS

Have you recently watched 'Oppenheimer'? But did you also notice that the movie did not pass the 'Bechdel Test'? This brings to light the broader issue of the male gaze in film, a topic we delved into in our latest article.

#CODES & NARRATIVES

As AI continues to evolve, it is changing the skills that are required in the workplace, the hottest titles to hold within tech, and the communication used within the professional work sphere and networks.

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