Cultural Research
Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
EXCERPT OF SOME CUSTOMERS
Sustainable marketing – is that ‘a thing’?
Consumers want sustainable products. But they do not trust marketing promoting a product as sustainable. What can be done?
Are we consuming freedom?
Why can we imagine the craziest technological inventions, but are not able to imagine a scenario in which we simply consume less? A possible explanation: Our freedom gets in the way.
New Narrative: A Monster in the House
A clear majority of Germans today want less stress and more time with family and friends, but a narrative now prevalent discourages transformation: “A monster is in the house.”
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