Cultural Research
Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
EXCERPT OF SOME CUSTOMERS
Secret of attractive people & brands
Europa Bendig about brands who have to demonstrate dynamism and transformation, answering the public’s question: if I go with you, who or what will I become?
Diversity – People with disabilities
Our society is paying greater attention to and increasingly engaging with inclusion issues. Yet people with disabilities continue to receive little attention as a societal group.
Sustainability With No Regrets
Europa Bendig about how it takes more than innovative technologies to make sustainability a reality. It requires individuals, organizations and societies to change behaviors.
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