Cultural Research
Human Strategies for Changing Cultures
Societal change requires companies, brands and markets to undergo continuous cultural evolution. Culture is man-made, even in the digital age. Thus every transformation begins with people.
STURM und DRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance.
EXCERPT OF SOME CUSTOMERS


Embrace equity with femtech innovations
The futurist & brand strategist Katharina Kiéck about this year's International Women's Day's motto: #embraceequity. How to better do that, than celebrate the start-ups that are disrupting the healthcare industry?

Snowflakes of the Last Generation
What really defines Generation Alpha? Europa Bendig looks at three current narratives surrounding the so-called "snowflakes of the last generation" and the resulting responsibility of the older generations.

The cultural dimension of Web3
The ominous web3 is amongst us – whether it is the dawn of a new, better internet or another pandora's box full of bizarre businesses is yet to be seen. We explain the codes and culture changes and the commercial (brand) perspective.
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