Sharing without caring
Today’s car-sharing industry is far from being human-centric as it is flawed by the shortcomings of a non-sustainable business model that does not genuinely embrace the principles of the sharing economy. Read more about creating solutions that are meaningful for a preferable future.
The Sound of (Online) Silence
It's not an entirely new phenomenon generally, like when you say something to somebody and know they heard you but there's no reply, just a wall of silence.
Future Food Trends
Healthy fast food, super exotic regional cuisine and multisensory experiences are some of the promising concepts that might get big in Europe.
A Beautiful Mind(set)
Our international network of experts and innovators as well as the precise recruitment of lead users and specialists is one of the central success factors.
The New Promises of Happiness
In our consumption trend research, we track virulent currents that emerge as new relevant behaviors and attitudes. In the patterns of sociocultural signals, we identify the motivations, hopes, and fears that pervade our society.
Blinkist x SuD 'Homo Deus'
Based on the great evolutionary, spiritual and social developments of the past, Yuval Noah Harari attempts to foresee how digitalization and the advent of AI will affect humanity in the future.